The unmistakable theme of the Plus Light Tech presentation at the recent ‘In-Store Asia’ was colour and the quality of light. For the leading lighting technology and solutions provider, the approach and the process of work always begins with the concept. With a commitment to optimising the properties of light and the environment it influences, Plus has been developing state-of-the-art lighting solutions. Criteria such as efficiency, colour rendition and long service life ensure optimum light effects such as luminous intensity, maintenance factor and freedom from glare, creating desire at the point of sale.

A winner of the VM&RD award for Stand Design, the exhibit created a striking and colourful impression. The dynamic, rear wall with an array of formed-plastic modules in various colours and finishes, developed exclusively for Plus, was the eye-catcher of the stand. Driven by curiosity the visitor was compelled to enter the stand and discover endless possibilities of playing with light. Complimenting the vibrant installation on the back, sculpted felt was used to demonstrate the advantages of evolving technology, comparing two sources of light - CDM and LED. Smartly detailed mannequins communicated the various aspects of effective lighting, strongly supported with a collage of recently completed projects.